Freelance copywriter, brand voice developer, bonkers word shoer-inner
Standoutable, lovable, sellable copy.
We’ll pop the word ‘frog’ in there, if necessary.
Hiya, I’m
Kate
I’m a freelance copywriter who specialises in writing B2C food and lifestyle content.
As an SEO copywriter, I write words that make your brand stand out when your customers search for stuff on Google.
As a brand voice developer, I find your true voice – the one that makes the Googlers find you and fall in love with you.
See, even though we all spend our lives shopping, working and socialising online, we are still humans looking for a smile.
So, with some gorgeous and sometimes unexpected words, I mix the digital and retro worlds into one delightful experience. A bit like watching Only Fools and Horses on your iPhone.
P.S. I got your attention with the ‘frog’ thing earlier, right?
Uh, and the letters mean what, now?
B2C stands for Business to Consumer. So, in other words, I write stuff for the general public.
SEO stands for Search Engine Optimisation and matters if you want to be seen in Google results.
What is a copywriter?
And who are they copying?
Well, a decent freelance copywriter works directly with your brand to create a collection of highly bespoke words. Words to show the world that your food or lifestyle brand is really snazzy — and that persuade them to buy your shiz.
And that’s what I do, because I’m pretty decent.
P.S. ‘Copy’ just means ‘words’ — all my work is unique, just like you (naww).
My Services
Once you book with me, my services include a non-negotiable call with you for around an hour, to learn all about your brand. Otherwise, how will I know what to write?
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Your website is your shop window, so you need to WOW your audience of passers-by. They need to feel compelled to come in and buy your fantastic product with some joyful words from an expert SEO copywriter.
You need this when: You have your great product and have built a website, but need to find your specific audience.
Includes: SEO research, tone of voice development, copywriting, editing, and liaison. Usually up to 750 words per page.
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You can’t just have a pretty shop window — your products need to shine, too. Product descriptions tell the audience precisely what they are getting and why they absolutely need it in their lives.
You need this when: You know you have the best product in the world and you need to show how yours is different — and better — than the rest.
Includes: SEO research, concise copy stuffed with information and personality, edits, and liaison. Usually up to 50 words per description.
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A blog is a great way to keep your SEO fresh, like giving your website a spring clean but without the spiders. It’s also THE opportunity to talk to your audience about the things they care about.
You need this when: You want to stay on top of your SEO, get some amazingly specific keywords into your site, and talk turkey with your gang.
Includes: SEO research, topic research, editing, and liaison.
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Brand voice development will give you an arsenal of words to make you stand out from eeeveryone else. Show your true self, catch people’s attention, and even be bloody adored.
You need this when: You want to make an immediate splash on your website and other places. It’s also great if you have a lot of competitors who do the same thing as you do.
Includes: Brand discovery time with you, sample options for you to choose from, brand voice guidelines written in your new style. Complete website rewrite optional (see website services above).
EASY DOES IT
Don’t get bogged down looking for words you ‘should’ use.
Talk like you talk. I’ll help you.
See, it’s about making careful choices, allowing your authentic voice to shine through, and being mindful of your audience’s hopes and dreams.
Some kind client words…
“Kate is an absolute dream to work with. She can take a quick/ sometimes woolly brief from us and create amazing work! Fast worker, diligent and very professional. Kate asks all the right questions and helps to turn your work into what you wanted and more!”
Sarah Peters – The Production Department, London
“It was a real pleasure to work with Kate on copy for our brochure and website. She was quick to understand what was needed and was then prompt with providing the copy. Her tone is informal and friendly, crisp and to the point. We will certainly ask Kate to help us with copy again.”
Garth Williams – Director, Edge Company, West Sussex
“Thanks Kate! Your English SEO texts are wonderful. We are looking forward to extending our partnership to a lot of new clients all around the globe.”
Jorrit – MediaSoep, Netherlands
“Kate’s structured way of working helped us to raise our company’s online profile, significantly increasing our social media following, as well as enabling us to build a stronger, more consistent communication with our existing customer base through email and blog posts.”
Ian Habben – The Point hairdressers, Brighton
My Copywriter’s Oath
As your dedicated freelance copywriter, I pledge
to take the waffle out of your copy (unless you sell waffles) and, through some perky SEO copywriting, blogs, product descriptions, and brand voice development, hereby promise to shine your brand at the people who need you in their lives.
Charming
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Sellable
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Googlable
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Charming · · Sellable · Googlable ·
Informative
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Persuasive
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Frog
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Informative · Persuasive · Frog ·
Feel free to take your coat off and
have a look around
Hopefully, you’re no longer wondering, “Uhh, what is a copywriter?” and starting to feel all inspired at the thought of the wonderful words your brand or product could conjure up.
You already have a great brand, now we need to show it to the world.
Think of me as the magician to pull the rabbit out of the hat – and make everyone go “ooh”.