The human brain is a complex thing, but I think we can raise our own self esteem with some simple behaviour training. We can do this by holding a mirror up to ourselves as we try to train our pets (and kids… and husbands, ha ha).

Ever wondered what on earth all this fuss is about when it comes to an SEO copywriter creating your copy? Find out what you’re paying for when you hire us!

Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers

Even Goldilocks was partial to a bit of it, but what is lagom? Copywriter Kate Nilski will tell you why it’s good for your life, work, health, home and, of course, copy!

What is a copywriter? BBC’s Ghosts help me explain. Because if ever there was a great way for me to explain the process of copywriting, it’s with similarities to the characters of this amazing sitcom. Natch.

Ever felt the benefits of baking for your mental health? This food copywriter has finally caught onto the great feeling of baking a cake – clear your diary, kitchen and brain for measured mindfulness

Confucius had it right. He created the very shareable quote which, according to Google, he achieved way back in March 2013 (but thinking about it, I’m pretty sure that was when someone uploaded the info to Quora).

Last British Pie Week (which is in March - mark your calendars), over on my WordPress page, I went on about how much I love the pastried parcels of love. Here’s what I said. I defy you not to run immediately to Gregg’s after reading…

Ever wondered how the Beatles kept their cool (most of the time)? This self-professed mental health writer explores the resilience of the Fab Four.

What’s the secret to writing delicious search engine-friendly copy? Here’s my secret.