Copywriting Services for UK Food and Drink Businesses
Sensory-led words to tempt your new visitors to click
Great words are the sweetener that lead customers to buy
Copywriting services
Do you have new products that need delicious descriptors? Web pages that better explain what you sell and who to? Or is your website getting visitors but not converting into enquiries or sales?
You need copy that will entice, enthral, convince and convert visitors into spenders. I can do that.
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60-minute discovery call
SEO keyword research based on your strategy (need an SEO strategy?)
Brand voice refinement - see my full voice development service
Expert copywriting
Alt text for images
Meta tags for the page
One round of edits and one complete rewrite if needed
Please also bear in mind that sometimes short copy can take as much time as long copy, because it often has to work harder. Let’s chat if you’re looking for short-form, snappy copy for other places you sell, not just your website.
Don’t do your brilliant business a disservice by skipping the copywriting
Vibrantly describing your product or business to potential customers is the only way to sell yourself (while you’re not at the farmer’s market, at least).
With delectable, juicy words, you can usher people in through the door, guide them to your stocked shelves, hand them the exact basketful of scrumptious food and drink, then escort them to the till, where they will pay you handsomely.
Copywriting will make the most of your brand with:
A website they’ll click to look at, and then won’t want to click away from (see how we can grow your visibility first with one of my SEO services)
The exact reasons why they should buy from you and only you, such as your process and your story
Product descriptions they can actually taste
Your unique passion and voice
Aaall your hard work to date
And a smooth user journey that leads them to your sales page quickly and easily.
Here are some examples of how I can help you.
Landing page copy - £500
Such as your home or service page
What do I do that’s so special, then? I write:
SEO copy that helps you show up in search
Words that reflect your brand, your product and your history
Super charming calls to action
Bags and bags of personality
And I kick off your awesome internal linking strategy so that your visitors’ user journey is smooth and swift (Google takes notice of that stuff, you know)
Product descriptions - £50 each
Make them feel something
Why do you need me to do this?
I’ll make your products leap off the page, right into your reader’s mouth
I’ll also include the practicalities: who is your product for and why?
Descriptions need to be short and as full of searchable, customer-friendly info as possible - it’s hard, but I can totally do that for you
BONUS: you can reuse your carefully crafted product descriptions in your socials, sales emails (and just to show your mates how great your job is)
Blog posts - from £500
show them why you’re the authority
Do we really need to blog these days? Yes. Here’s why:
You need to answer those longer questions people type into Google or AI search - using your experience and expertise…
…Which draws visitors to your site and makes them click
Your blogs build trust through your experience and authority
And blog posts give search engines even more reason why you’re a proper business with a user-friendly website that’s been written to actually help people (Google takes notice of that stuff too, you know)
What else I can write for you
Menus of any kind
Events pages
Local SEO location pages
Google Business Profile posts
Seasonal campaigns
Press releases
Tell me a few details about your gorgeous brand. I’ll have a look at your message and get back to you within 24 hours.
Let’s work together, shall we?
What’s the process of working with a food copywriter and SEO?
Discovery
After out initial 15 minute chat, and once we decide to work together, I’ll listen to you talk about your brand, watch when your eyes light up and search for the golden nuggets. I’ll dig for what makes you unique, your story, your process and who your audience is.
Collaboration
You’re part of the process. I’ll work with you and we’ll make initial decisions together — no secrets or surprises here.
I always develop your brand voice in my copywriting work, but if you’d like to invest a bit more time in that so you can carry this work into the future yourself, have a look at my brand voice development package.
Creation
I’ll take your brand’s best elements and turn them into wonderful, meaningful words. You’ll have a say about edits and changes along the way.
Everything I write is done with your SEO strategy in mind, precision, and your personality that visitors are craving to see.
Celebration!
You now have superstar copy that you can repurpose in emails, on social media and other communications with your audience. And a website that works for you.