How do you sell your food product to people who are never, ever going to eat it? Here’s how 3 UK dog food brands do that very well indeed.

Have you looked at your website recently and thought, “This could be working so much better”? Here’s how honouring your brand with SEO-informed website copy turns browsers into buyers.

Spoiler: we can’t feel wetness, but what we can feel provides us freelance copywriters with a cool writing hack – all without using a clunky old thesaurus, hooray!

What is a copywriter? BBC’s Ghosts help me explain! Because if ever there was a great way for me to explain the process of copywriting, it’s with similarities to the characters of this amazing sitcom. Natch.

Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers.