Brand Voice Development for UK Food & Drink Businesses
Create a distinct, consistent brand voice your whole team can use
Create your secret sauce
Define your brand with a voice that sings
What’s the importance of brand voice development for your food business, anyway? Well, as I see it…
Brand voice = brand identity.
Do you want to educate your audience about your exotic delights? Do you want to excite them into indulging in your product, whether it’s a special occasion or not? Do you want them to trust you so much that you’re the only brand they buy in spite of all your competition?
A well-developed brand voice does so much more than tell them what you do; it tells them who you are and why they should spend their hard-earned cash on you — every. time.
And by defining your voice for once and for all, your whole team can talk the talk.
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1 × 60-minute discovery call
3 x sample tone of voice options for you to choose from
1 × 60-minute development call
1 x round of edits, 1 x round of changes (if needed)
A final brand voice that makes you excited to go to work in the morning
A 10-page brand voice guideline document written in your new style, including dos and don’ts, syntax and grammar recommendations, communications guide, word clouds, and anything else we agree is important for you
Optional: complete website rewrite, £500 per landing page
More reasons why you need a brand voice for your business
A strong brand voice stands out against the competition
When you're moving into a new level of market-dominance, you need to stand out
A unique voice reflects your hard work
A flimsy brand voice doesn't reflect the journey of your hard work or pave the way for achieving your next goal
Everyone should use your brand voice guide
Social media, newsletters, even brand pitches should use the same voice. Share it with your teams
Memorable marketing is perfect for food and drink
Think about words in those loftily-revered food adverts from your childhood: aim that high
Emotional branding starts with words
Food and drink are emotional things! Convey this to your crowd, even a busy trade audience, and you’ll be theirs for a long time
What’s involved with my brand voice development services?
Identify
I’ll talk to you to about who you are and who your audience is as welll as audit what you already have.
Options
I’ll create some voices based on our chats and provide you with a few examples to choose from.
The brand bible
Once you’re happy with your brand new voice, I’ll create a document as a guide for you and your team to use. This will involve personality words as well as grammar and syntax choices.
Are you ready voice? Start talkin’…
You can take your brand voice document and use it on socials, emails, internal and external comms and so much more.
Have a look at a brand voice example
Are you a keen bean?
If you have a brilliant brand and you think I can help you define your brand voice, I’d flippin’ love to talk to you. Fill in the form and I’ll reply in 48 hours…