Give a Food Copywriter Cheese and She’ll Be Happy for Life
YAMAS! from Futura Foods gave me cheese and I wrote and I was happy
A plate filled with halloumi and salad sits on a napkin beside cutlery and garnishes. Image: Futura Foods
I love food. And of all the food I love, I love cheese the mostest.
So imagine my delight when someone wanted to pay me to write about the cheese they make.
The client – who I’ve been teasing you about talking to you about for yonks – is YAMAS! From Futura Foods.
If this name rings a bell, it’s because you might have seen YAMAS! halloumi, feta and yoghurt in your local supermarket or convenience store. They make authentic, provenance-protected cheeses working with Mediterranean farmers and dairies, and they really are at the top of their game in the UK.
I’ve written a bit about this fabulous project on my portfolio page so I won’t repeat myself too much, but safe to say this is a client with a great product, a wonderful attitude and a true appreciation for copywriting.
They also sent me a bumper bag of cheese products (like I hadn’t already devoured their range before), which made me love them even more. I’m basically won over by anyone who feeds me.
I loved working with this client and hope you enjoy a sneak peek at our work together.