SEO for Drink Brands: How Three UK Cider Brands Are Found in Search
And the answer is in the answers these guys provide
I don’t think many people decide to become a drinker of a certain beverage, like cider. What actually happens, for me anyway, is it's a boiling hot afternoon, I’m in a beer garden, and someone asks what I want to drink — and all I can think is something cold, crisp and refreshing.
That's the moment a good cider brand needs to be found in. Customer has a desire, brand fulfils it.
I love all three of the following UK cider brands — one is national, two local to me in Sussex. And I’ve noticed that, online, these three brilliant brands tend to get found in three different ways*, which says something interesting about how specific your own drink brand’s SEO needs to be.
After writing a blog post about my three favourite UK dog food brands, I thought we’d move onto cider, and have a look at them in a more SEO-y way.
Let’s take a look at them, shall we?
UK cider brand 1: Inch's Cider
Inch's lovely strapline, "From Pip to Sip," is the hook of their 2026 "Really Good Cider" campaign. I love it because it’s simple, sunny, and unmistakably British — it sells the feeling, not the flavour (you can't taste an advert, after all). It's a really lovely piece of branding.
How people find them: when it comes to SEO for this drink brand, most people landing on Inch's site tend to already be searching for the brand by name — which makes sense, they're a well-known name in UK pubs and supermarkets. Alongside that, it appears they also show up for broader category searches like gluten-free cider and British cider. Two different kinds of searcher, two different jobs done at once, for the people who already know Inch's, and people who don't yet but are looking for exactly what Inch's provides.
UK cider brand 2: SeaCider
This Brighton independent subtly uses the obvious seaside references next to its bold, Day-of-the-Dead-style skull logo. It’s memorable before you even know what's in the bottle, and it still somehow reads as cider — a clever piece of identity work, and one I've admired for years.
Having looked at a few search phrases: SeaCider is often found through searches like gluten-free cider and Sussex cider — dietary need plus locality, as well as the brand name itself. It's a good example of how a local identity can be searchable too, if you build your site around what people are actually typing rather than relying on your own name, or more aloofly, the fact you simply make cider.
UK cider brand 3: Silly Moo Cider
This delicious stuff is made at Trenchmore Farm in Cowfold, from the farm's own orchard plus apples brought in via their community apple swap. The name comes from the farm's cows getting giddy on leftover apple pomace — a wonderful story that does a lot of the marketing work on its own – and this is my personal favourite cider going, but don’t tell anyone.
How are they found?: Interestingly, a fair amount of the time, Silly Moo shows up in searches for cyder — the alternative spelling — as well as local searches. A slightly different route in again: people hunting for something a bit different, spelt a bit artily, alongside people searching by area.
Three drink brands, three different customer searches
Inch's tends to be found by name and by category. SeaCider satisfies searches by need and by place. Silly Moo appeals to people with a spelling quirk and because of their agricultural location.
This is a nice illustration of the fact that there's no single template for good drink SEO. It depends entirely on who you're trying to reach, and how they think to look for you.
Which brings me to the question I wanted to ask you today:
If someone doesn't know your drinks brand name, what would they actually type into search to find you?
I’m talking about the plain, unglamorous words a stranger would use when they want exactly what you offer, but have never heard of you.
That's the search phrase your website needs to be optimised for, and it can be very easily overlooked or missed completely.
It can be so beneficial to get someone in who is separate from your company to take a look at this stuff. And that’s what you get with a copywriter and SEO expert: someone who will be a fresh pair of eyes and who definitely won’t overlook or miss the words other people type into search. That’s kind of our job, see?
Want to talk about your brand’s SEO?
I'm Kate — an SEO for drink brands as well as for food producers, based in Sussex. Get in touch about:
Website optimisation done for you
SEO copywriting that shows people who you are, what you do, and why they should buy your fab product
Eat well, sell better – and happy supping, cider lovers!
Kate
*Based on keyword research via SERanking