The Secret to Writing Well Effective SEO Copy
It’s like a special blend of sorcery and wit
Making it to ‘Brand Name Search’ Territory with SEO Copy
One of my non-animal babies, a wonderful client called Christmas Brothers, has hit the big time, as far as I’m concerned.
The keyword that drives the most traffic to their site is ‘Christmas Brothers’. Twenty-five per cent of traffic, in fact, is generated through people searching the professional Christmas decorators’ brand name.
And here’s the cool bit: it’s not until the public really has them in their consciousness that they would search for them by brand name alone.
And getting to that point is all thanks to SEO copy.
My Moonpig Example
It’s like, until Moonpig.com became one of the top internet-based greeting card companies online, people would have searched for things like, ‘last minute birthday cards’ or ‘personalised greeting cards’. Now that Moonpig has done an amazing job at marketing, folk simply Google ‘Moonpig’.
(By the way, I’d love to set up a competitor company called TwattyBadger.com someday.)
How Did Christmas Brothers Make it to ‘Brand Name Search’ Territory?
I’m glad you asked, because this is where I come into the story, and it’s always nice to be involved in a tale of success.
There’s nothing fancy at all about what we did in the beginning. It’s all down to writing informative content that includes those first, important and very basic-sounding keywords. ‘Christmas decorators’, for example.
But then my job, as a human, non-AI copy kinda gal, was to write copy that included those important, but let’s face it, boring keywords and make it sound fun, jingly and Christmassy.
What’s the Secret, Then?
The secret to writing cracking SEO copy that cuts through the crap and cajoles people into clicking on your company website is: to use those fundamental keywords.
The only word of wisdom I can also add here is that it takes time – time to
🤓 Research
✏️ Write
📈 Monitor
🤏 Tweak
✏️ Rewrite
Ad nauseam – without the ‘🤢’.
How Important is SEO to a Business?
If you want to have a website that will drive the traffic you want to your website, help to generate sales and generally make a splash in your chosen industry, SEO copy is ve-he-ry important indeed.
But I’m keen to tell you that it’s a long game, and one that you should enter into only if you see the art of writing SEO copy as a conjoined twin sister to your business – not as a playdate you have for one hour every three months.
Can I Have a Mug of Decaff Earl Grey Now and What’s the Conclusion?
Yes, in a minute – I’m nearly done.
The conclusion is that, because my job is to write SEO copy, I know this stuff will make or break your website content – but I am also here to help you make it helpful, informative and shareable because that’s all key stuff too.
But don’t just take my word for it
Google currently holds in high esteem any website that includes SEO copy but also a website that sounds friendly, puts the reader’s needs first and is even downright entertaining. While Google has a lot of secrets, there’s a lot of info they share with the world, explaining the fact that they’re looking for content that actually means something and doesn’t just serve a purpose.
So, in the end, there is somewhat of a secret to including SEO copy in your website, but the secret is that it just takes understanding, time and a fair amount of practice.
Would you like to chat with someone about writing SEO copy, the benefits of drinking Decaff Earl Grey or anything else? Let’s do it.