Brand Voice Development for Smaller Food & Drink Businesses

Create a distinct, consistent brand voice your whole team can use

A bowl of curry uploaded by a food copywriter in Brighton.png

Spice up your brand voice!

Let's show them what you're made of

Define your brand with a voice that sings

What’s the importance of brand voice development for your food business, anyway? Well, as I see it…

Brand voice = brand identity.

Do you want to educate your audience about your exotic delights? Do you want to excite them into indulging in your product, whether it’s a special occasion or not? Do you want them to trust you so much that you’re the only brand they buy in spite of all your competition?

A well-developed brand voice does so much more than tell them what you do; it tells them who you are and why they should spend their hard-earned cash on you — every. time.

And by defining your voice for once and for all, your whole team can talk the talk.

  • 60-minute discovery call

    Up to 2 hours of general liaison with you/ your team

    Sample tone of voice options for you to choose from

    10-page brand voice guideline document written in your new style

    Complete website rewrite optional - price on application, but you’re looking at about £350 per page.

What’s involved with my brand voice development services?

Identify

I’ll talk to you to about who you are and who your audience is as welll as audit what you already have.

Options

I’ll create some voices based on our chats and provide you with a few examples to choose from.

The brand bible

Once you’re happy with your brand new voice, I’ll create a document as a guide for you and your team to use. This will involve personality words as well as grammar and syntax choices.

Are you ready voice? Start talkin’…

You can take your brand voice document and use it on socials, emails, internal and external comms and so much more.

  • "Kate is genuinely committed to understanding the voice for each project, so that the brand shines through in the copy"

    Harriet Clark, Freelance Content Writer in the CBD and Health and Wellness Industry

  • "Kate is insightful, grounded, and a brilliant listener. I’d wholeheartedly recommend her Copy Café."

    Dr Lana Jackson, Clinical Psychologist

  • "Kate enables you to talk to your audience in the right way and achieve your aim"

    Becky Holst, Director of Kudize Club

Are you a keen bean?

If you have a brilliant brand and you think I can help you define your brand voice, I’d flippin’ love to talk to you. Fill in the form and I’ll reply in 48 hours…

Got a question?

Ping me an email