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What Do You Get When You Hire a Freelance Copywriter?
What is it about me that’s so special (apart from the amazing sense of humour, excellent copywriting skills and the lovely dog)? It’s this number…
How Do We Feel Wetness? (It’s Relevant to Copywriting)
Spoiler: we can’t feel wetness, but what we can feel provides us freelance copywriters with a cool writing hack – all without using a clunky old thesaurus, hooray!
The Copywriting Process Described as ‘Ghosts’ Characters
What is a copywriter? BBC’s Ghosts help me explain! Because if ever there was a great way for me to explain the process of copywriting, it’s with similarities to the characters of this amazing sitcom. Natch.
Make Mouths – and Eyes - Water with Emotional Branding
Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers.