What is a copywriter? BBC’s Ghosts help me explain! Because if ever there was a great way for me to explain the process of copywriting, it’s with similarities to the characters of this amazing sitcom. Natch.

Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers.

Even Goldilocks was partial to a bit of it, but what is lagom? Copywriter Kate Nilski will tell you why it’s good for your life, work, health, home and, of course, copy!