What is it about me that’s so special (apart from the amazing sense of humour, excellent SEO and copywriting skills and the lovely dog)?

I love food. And of all the food I love, I love cheese the mostest. So imagine my delight when someone wanted to pay me to write about the cheese they make…

Spoiler: we can’t feel wetness, but what we can feel provides us freelance copywriters with a cool writing hack – all without using a clunky old thesaurus, hooray!

What is a copywriter? BBC’s Ghosts help me explain! Because if ever there was a great way for me to explain the process of copywriting, it’s with similarities to the characters of this amazing sitcom. Natch.

Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers.

British Pie Week is in March - mark your calendars! So I’m using it as a reason to go on about how much I love the pastried parcels of love.